Improve
your sales

Imredi Collaboration логотип

Connect
to the platform

Imredi Collaboration поставщики Food и FMCG
Imredi Collaboration ритейлеры, розничные сети
Imredi Collaboration мерчандайзинговые агентства и сервисные компании
The supplier
Agency
Retailer

Work together

-5%
revenue
Daily Out Of Stock and other
problems at points of sale
lead to a loss of revenue

from the Retailer's side
and the Supplier
* Long-term research by Nielsen, PwC, ECR, etc.
Imredi Collaboration схема совместной работы поставщиков, ритейлеров и мерчандайзинговых агентств

Save sales

Use the Imredi platform to collaborate with OSA tasks, merchandising, photo reports, promos and all activities in the store

Imredi digital-platform
Your phone

Calculation of efficiency

comparison of cases of working separately and working together within the Imredi platform

Scenarios
interaction between participants
on the IMREDI platform
Imredi совместная работа с фотоотчетами и задачами в торговой точке
Уберизация всех активностей в торговой точке через платформу Imredi торговой точке

Robotics and AI

Collaboration with Event-Based tasks and cross-team communication between platform participants with connection to the task digital assistant in the form of a chatbot, RPA, ML/AI prompts .

Participants set the conditions and the required workflow for processing tasks, connect the selected mechanisms and engines for image recognition, artificial intelligence, neural networks, and Big Data algorithms.

Mutually beneficial and equivalent exchange of standardized checklists and photo reports from points of sale in the context of control: Planograms, OSA Signals, Price Tags, Promo, DMP, Pallets et al.

Each participant determines which photo reports and checklists with what frequency he is ready to provide, and receives similar information from other participants in response, along with relevant aggregated analytics.

Collaboration

Uberization

Publication and execution of special tasks by participants on the principles of "uberization" and cross-team communication.

Participants can use the platform to collect Ad Hoc analytics by specialists from other teams that are already at the point of sale (OSA signal processing, event merchandising, etc.). For each task, a cross-team working group and a chat are automatically assembled in accordance with the settings.

Imredi совместная работа с фотоотчетами и задачами в торговой точке
Уберизация всех активностей в торговой точке через платформу Imredi торговой точке

Роботизация и AI

Совместная работа с Event-Based задачами и кросс-командная коммуникация между участниками платформы с подключением к задаче цифрового помощника в виде чат-бота, RPA, подсказок ML/AI .

Участники задают условия и требуемый workflow обработки задач, подключают выбранные механизмы и движки распознования изображений, искусственного интелекта, нейро-сетей, алгоритмов Big Data.

Взаимовыгодный и равноценный обмен стандартизированными чек-листами и фотоотчетами из точек продаж в разрезе контроля: Планограммы, Сигналы OSA, Ценники, Промо, ДМП, Паллеты и др.

Каждый участник определяет, какие фотоотчеты и чек-листы с какой периодичностью он готов предоставлять, и получает в ответ аналогичную информацию от других участников вместе с релевантной агрегированной аналитикой.

Collaboration

Уберизация

Публикация и выполнение участниками специальных заданий по принципам «уберизации» и кросс-командной коммуникации.

Участники через платформу могут собирать Ad Hoc аналитику силами специалистов других команд, которые уже находятся в точке продаж (обработка сигналов OSA, событийный мерчандайзинг и т.д.). Для каждой задачи в соответствии с настройками автоматически собирается кросс-командная рабочая группа и чат.

Principles of interaction organization
Each participant independently determines the circle of partners for the organization of the collaboration mode and the degree of interaction
Выбор списка партнеров
The platform provides standardized data exchange, cross-team interaction when working with emerging tasks, end-to-end communication


Выбор категорий, активностей и бизнес-процессов в торговой точке
Participants share information on the selected categories and receive analytics (taking into account the history, detail, dynamics, enrichment, recognition results, etc.)
Настройка бизнес-процессов
Selecting a list of partners
Selecting categories
Configuring business proc
1
2
3
Каждый участник самостоятельно определяет круг партнеров для организации режима collaboration и степень взаимодействия
Выбор списка партнеров
Платформа обеспечивает стандартизированный обмен данными, кросс-командное взаимодействие при работе с возникающими задачами, сквозные коммуникации


Выбор категорий
Участники делятся информацией по выбранным категориям и получают аналитику (с учетом истории, детализации, динамики, обогащения, результатов распознавания и др.)
Настройка бизнес-процессов
Выбор списка партнеров
Выбор категорий
Настройка бизнес-процессов
1
2
3
Online analytics:
Comprehensive assessment of the quality of work and factors influencing sales, performance analysis, automatic recommendations and tips
Joint work
Онлайн аналитика: Всесторонняя оценка качества работы и факторов влияния на продажи, анализ эффективности, автоматические рекомендации и подсказки
Collaboration:
A space for collaboration with tasks, communications, checklists, alerts, feedback from customers
Retailer
Ритейлеры Дикси, Окей, Магнит
Solving problems in points together with partners
Increase in sales by providing a higher OSA indicator and the quality of the layout
Online access to independent objective assessments of problems in stores
Save costs and time on identifying and eliminating problems by your team
Improving the level of customer service and the quality of services provided to the buyer
1
2
3
4
Поставщики Unilever, Procter & Gamble, Pepsico
The supplier
Effective interaction with retailers
Increase sales by monitoring and ensuring higher DPSM indicators
Reducing the cost of monitoring your
products at retail outlets
Saving costs and time to eliminate
identified problems
Access to additional objective information on
products from retail outlets
1
2
3
4
Мерчандайзинговые агентства Max Group, Open, Leader Team
Agency
Receiving new orders for services in retail outlets
Minimization of penalties due to identified
shortcomings in the work
Getting additional orders for services at a point according to the principles of uberization from a single source
Transparent control and assessment of the
level of service provided
The ability to interact with new customers beyond the current contracts and competitions
1
2
3
4
Uberization:
End-to-end work with tasks, cross-team communication, connecting the right people, online interaction
Digital-platform
Уберизация: Сквозная работа с задачами, кросс-командные коммуникации, подключение нужных людей, онлайн взаимодействие
Event based reaction:
Online signals on problems at points of sale, scenarios of event merchandising and task processing, load planning and forecasting
specialists are already working every day in retail outlets on the Digital platform Imredi
9500+
9500 специалистов уже каждый день работают в торговых точках на Digital-платформе Imredi
How to connect?
Step 1. Registration
What will become available?
Registration and introduction to the platform
1
2
3
Viewing the list of participants and agreeing on interaction parameters
Approval and signing of an agreement on participation in collaboration on the platform
Duration: 1-2 weeks
Step 2. Pilot Access
What will become available?
Working out the parameters of the pilot access
1
2
3
Coordination of the participation of FMCG manufacturing partners
Pilot use of the platform
Duration: 1-2 months
Step 3. Integration
What will become available?
Providing standard APIs for connecting to the platform
1
2
3
Development of additional interfaces on request
Launching business processes into productive operation
Duration: 3-6 months
Why connect
to the Collaboration mode on the Imredi platform
REDUCED EFFORT

to eliminate problems in retail outlets by working with tasks and information together with other market participants; for example, a Supplier identifies a problem during an audit, an Agency fixes it, and a Retailer confirms it – as a result, all three spend less effort

AVAILABILITY

information about problems and the status of their solution in retail outlets by working together with other market participants; for example, a Supplier, Agency and Retailer get access to relevant information about a problem for them without sending their own person to the point

SAVING TIME

to eliminate problems in retail outlets by working with tasks and information together with other market participants; for example, a Supplier identifies a problem during an audit, the Agency eliminates it, and the Retailer confirms it – as a result, the problem is solved faster than if it was detected and eliminated completely by only one party

COST REDUCTION

when solving problems in retail outlets by working with tasks and information together with other market participants; for example, a Supplier identifies a problem during an audit, the Agency fixes it, and the Retailer confirms it – as a result, all three can reduce the FOT of their SFA field team

ORGANIZATION

the process of identifying and eliminating problems at points of sale together with other market participants; for example, a Supplier identifies a problem during an audit, an Agency receives an automatic task for correction, a retailer receives a report and confirms the solution of the problem

QUALITY

all participants of the platform are provided with relevant information, confirmed from an independent source, about the quality of the service provided at the point of sale and the quality of the tasks set, which ensures a higher and more impartial quality control of the services provided

MOTIVATION

the platform provides an increase in the motivation of each performer due to the fact that the performer sees the level of assessments of his work from independent sources online and can influence his KPIs, improving his work on the tasks set at the point here and now

DIFFERENCES FROM CROWDSOURCING
Unlike crowdsourcing, which attracts untested and unstable resources to complete tasks, the Imredi platform provides interaction between professional market participants, each of whom is interested in the result
Работа с задачами и ключевыми активностями в торговых точках
Управление отделами
Аналитика по задачам и актвностям в торговой точке
DIFFERENCES FROM IN-HOUSE DEVELOPMENT

Unlike the proprietary development of individual players, which provides a 1-N relationship (the platform owner is his partners), Imredi provides an open common platform for all market participants, which saves costs and eliminates the need to connect to 10 different systems
Отслеживание динамики показателей
Управление KPI
Unlike traditional automation and integration of individual 1-on-1 services (retailer-supplier), connecting to the Imredi platform reduces the cost of developing and maintaining different interfaces and business processes with each partner by hundreds of times
DIFFERENCES FROM 1-ON-1 INTEGRATION
Digital-платформа Imredi
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Фотоконтроль и фотоотчеты
Digital-платформа Imredi
LLC "Imredi"
121205, Moscow, ter. Skolkovo Innovation Center, Blvd. Bolshoi, House 42, Building 1, floor. 1, room 336, workplace 5
Research carried out with grant support from the Fund "Skolkovo" and "Innovation Assistance Fund"