Development of sales and distribution

through control of standards, prices, promotions, merchandising and sales capability in stores

Development of sales and distribution

through control of standards, prices, promotions, merchandising and sales capability in stores
Imredi Digital-platform
Your phone
Imredi Digital-platform
Your phone
Task
management
Digital - platform
Staff
motivation
DPSM-
standards audit
Personal
KPI tracking
Ready to use business processes on the Imredi platform adapted to the specifics of manufacturers and suppliers of food and FMCG products
Sales Execution control
Team
management

Develop sales by getting the necessary information from the market covering all stores

1. Control key indicators throughout the sales area

Контроль требований безопасности, плана продаж, стандартов мерчандайзинга, маркетинговых активностей

Control distribution, prices, promotions, marketing, merchandising in order to ensure high offtake and sellout

Work with all stores of a company or territory on an interactive map

Create supple checklists that include the logic of displaying questions depending on various factors

2. Use a digital tool to improve audit efficiency

Контроль требований безопасности, плана продаж, стандартов мерчандайзинга, маркетинговых активностей

Provide a easy tool not only in the hands of merchandisers, but also for managers of all levels

Digitize the perfect store methodology, fix problems and find growth points

3. Boost sales through tasks management

Контроль требований безопасности, плана продаж, стандартов мерчандайзинга, маркетинговых активностей

Do not ignire the identified remarks, follow the elimination of problems that reduce sales

Organize transparent DPSM control at all levels, including up to management

Provide an easy tool in the hands of each responsible employee to track all the key indicators of his area of responsibility

4. Track key indicators for the entire area and individual stores

Контроль требований безопасности, плана продаж, стандартов мерчандайзинга, маркетинговых активностей

Set corrective tasks to marketing, sales and development , to ensure Implementation of a sales plan

Ensure the efficient work of the field team, control the plan-fact, routes, GPS deviations

5. Manage your field sales team from auditor and supervisors to directors

Контроль требований безопасности, плана продаж, стандартов мерчандайзинга, маркетинговых активностей

Get full analytics on team work, track personal ratings

Drive increasing of personal responsibility and engagement at all levels

Ensure staff engagement at all levels through transparent visualization of personal KPI and their implementation

6. Motivate staff with transparent personal KPI

Контроль требований безопасности, плана продаж, стандартов мерчандайзинга, маркетинговых активностей

Focus your team to performance most important goals and tasks

Daily KPI updating , involvement in control and personal development of key DPSM indicators

Automate the calculation of rating based on results

7. Analyse data of the area of development and retail chains

Контроль требований безопасности, плана продаж, стандартов мерчандайзинга, маркетинговых активностей

Realize regular monitoring of the development of sales, areas, retail chains

Track the dynamics of DPSM compliance, promo execution, price changes and competitors activities

DPSM-standards control and
Sales Execution

Digitalization of business processes of suppliers and manufacturers of food and FMCG products
Аналитика, дашборды, сводные KPI, анализ данных и выгрузка результатов, экспорт отчетов
Управление сотрудниками, иерархия подчинения, контроль полевой активности
Контроль отклонений, перемещений сотрудников, работа с точками и объектами

360° standards control and Sales Execution

Serviсe control from the sales management structure (auditor, SR, Supv, ТМ, Dir)

Setting rules for checks of various categories

Automatic planning, appointment of unscheduled checks, RPA

Sensus, researching and finding opportunities with a hired team

Audit of office staff and management, market tours, Self Service checks

Signals from partners, OSA control, promotions, customer loyalty

360° standards control: DPSM, monitoring of promo prices and equipment, search for opportunities, activities analysis

Management of development tasks: elimination of violations, processing of OSA online signals, reaction to Event Based activities, event merchandising and marketing

Automation and optimization of acceptance processes and quality control of provided services, performed work: merchandising agencies, distributors, digital agencies,
execution of contracts with retailers

Аналитика, дашборды, сводные KPI, анализ данных и выгрузка результатов, экспорт отчетов
Управление сотрудниками, иерархия подчинения, контроль полевой активности
Контроль отклонений, перемещений сотрудников, работа с точками и объектами

360° standards control and Sales Execution

Serviсe control from the sales management structure (auditor, SR, Supv, ТМ, Dir)

Setting rules for checks of various categories

Automatic planning, appointment of unscheduled checks, RPA

Sensus, researching and finding opportunities with a hired team

Audit of office staff and management, market tours, Self Service checks

Signals from partners, OSA control, promotions, customer loyalty

360° standards control: DPSM, monitoring of promo prices and equipment, search for opportunities, activities analysis

Management of development tasks: elimination of violations, processing of OSA online signals, reaction to Event Based activities, event merchandising and marketing

Automation and optimization of acceptance processes and quality control of provided services, performed work: merchandising agencies, distributors, digital agencies,
execution of contracts with retailers

Результаты

Tracking distribution indicators, price parity, shelf management, marketing, promo execution, etc.
Control key indicators throughout the sales area
Monitoring and managing the efficient allocation of resources to ensure sales and contract conditions
Effective and transparent management of the field sales team
Online analytics and reports from stores in various sections for management decisions
Timely and reasonable decisions on distribution development
On an ordinary store shelf, a variety of goods can be hidden - counterfeit, expired, damaged, etc. The goods may not appear at all if they have not been delivered from the warehouse. For a retailer and a manufacturer, this is lost profits, losses. The creators of the service Imredi suggest using a comprehensive data analysis to keep the store shelves to maintain order.
цифровизация бизнес-процессов контроля продаж с учетом дополнительных требований и ограничений, накладываемых COVID
Эффект от внедрения Imredi
Imredi implementation effect
+15%
Sales
Execution
+12%
Operational efficiency
+30%
Staff
motivation
+25%
Management transparency
Reducing
losses​
-09%
+17%
Team
results

Collaboration

Use platform for organisation of collaboration in retail chain of supplier, retailer and merchandising agency

Digital control of distribution and sales
Please send a request and requisites to contact you.
Your phone
LLC "Imredi"
121205, Moscow, ter. Skolkovo Innovation Center, Blvd. Bolshoi, House 42, Building 1, floor. 1, room 336, workplace 5
Research carried out with grant support from the Fund "Skolkovo" and "Innovation Assistance Fund"